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Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Learn about what happens if you violate our policies.

Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved countries.

We want users to have adequate information to make informed financial decisions.

Google Ad Words prohibits the sale or promotion for sale of counterfeit goods.

Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.

Our policies are designed to give users information to weigh the costs associated with financial products and to protect users from harmful or deceitful practices.

For the purposes of this policy, we consider financial products and services to be those related to the management and investment of money, including personalized advice.

physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards.

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards.

We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content.

If you are legally authorized to use copyrighted content, apply for certification to advertise.

physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering "poker-for-fun" games; non-casino-based cash game sites We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards.

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards.

We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content.

If you are legally authorized to use copyrighted content, apply for certification to advertise.

We don’t allow ads or destinations that intend to deceive users by excluding relevant information or giving misleading information about products, services, or businesses.